Built by investors, for investors.

Three former Motley Fool analysts. 60+ combined years of investing. One tool that puts a proven framework in your hands.

7,000+
Published articles on stocks
100,000+
Newsletter subscribers
4.9/5
From 180+ investor reviews
Brian Feroldi, Brian Stoffel, and Brian Withers - the team behind Stock Simplifier

As seen in

Bloomberg USA Today MarketWatch Morningstar Advancements with Ted Danson FintechTV

What is Stock Simplifier?

An AI-powered research tool that walks you through a complete stock analysis in about 60 seconds: business model, moat, management, financial health, valuation, and risks. It doesn't hand you a pick. It helps you understand the company well enough to decide for yourself.

Our story

We spent years at the Motley Fool writing thousands of stock analyses and helping millions of readers understand the market. We loved the work. We still have enormous respect for what Tom and David Gardner built.

But we kept seeing the same problem. Investors would read a stock recommendation, buy based on someone else's conviction, then panic-sell the moment a stock dropped 20%. They were borrowing conviction instead of building their own. They didn't truly understand what they owned or why they owned it.

So we left to form a company focused on education first. We're teachers at heart. We wanted to teach you to fish, not just sell you fish.

Stock Simplifier is the result of years of teaching experience. It teaches you how to research a stock in real time, when your interest level is highest. We provide the data and the education. You make the final call. That's how real conviction gets built.

We studied the patterns of the world's greatest investors: Buffett, Lynch, Terry Smith, David Gardner, Nassim Taleb, and others. We synthesized their approaches into a simple, repeatable workflow. Then we built an AI-powered tool that walks anyone through that framework in about 60 seconds.

"

"What used to take me 2 to 4 hours now takes 15 to 30 minutes."

Fatih Bekdemir

Fatih Bekdemir

Individual Investor

Meet the team

Brian Feroldi
Brian Feroldi
Co-founder
Brian Stoffel
Brian Stoffel
Co-founder
  • Investing since 2009
  • 4,000+ articles for the Motley Fool
  • Former middle school teacher
  • Leads Stock Investing Mentor
Brian Withers
Brian Withers
Co-founder
  • Investing since 1997
  • Hundreds of articles for the Motley Fool
  • 30-year career at IBM, Dell, Allergan
  • Leads the LTM Community

What we believe

01

The stock market is the greatest wealth-creation tool in human history. Everyone deserves access to it.

02

Anyone can learn to invest in individual stocks. It's not reserved for Wall Street professionals.

03

Long-term investing is the only sustainable approach. Everything else is speculation with extra steps.

04

Conviction comes from understanding. If you can't explain why you own a stock, you won't hold it when it matters most.

Our products

Three ways to invest with more confidence, depending on how much guidance you want.

Start here

Stock Simplifier

$199/year

Analyze any stock yourself using a structured, AI-powered framework. Build your own conviction.

Learn more

Add guidance

Stock Investing Mentor

$999/year

Follow a real-money portfolio, weekly live training, private community. Stock Simplifier Pro included.

Learn more

Go all in

LTM Community

$2,999/year

The premium investor community. Direct access to the team, everything included.

Learn more

See what 60 seconds of
real analysis looks like.

Pick any stock. The Research Wizard will walk you through the business model, moat, management, valuation, and risks. All in plain English.

Try Stock Simplifier →

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